Resources

Run your discovery on LEANSpark

• Customer Interview → Insights — upload a recording, get back a Customer Forces Story, and watch patterns emerge across every conversation.
• The Customer Forces Dojo — train your ear on a real interview: catch the four forces and the switching trigger before you trust your own read.
• Prospecting — build a recent-switcher profile and a ranked outreach list, so you talk to the right people first.
• The Campaign Designer — turns validated discovery into a guided 90-day commitment test (the Mafia Offer), ending in real commitments.
• The Lean Canvas + Assessments — capture what you learn and pressure-test whether it adds up.

Go deeper on the method

• Running Lean and The AI-Native Founder’s Playbook (No. 1 in this series) — where customer discovery fits in the whole journey from idea to traction.
• Love the Problem — the cohort program for founders and product leaders working through Problem/Solution Fit.
• The AI-Native Coach’s Playbook (No. 2) — if you coach founders through this work.

The interview at a glance

Stage	What you’re doing
Who	Find recent switchers; cast broad, then narrow on the sharpest segment.
What to ask	Three acts; mine the last time; map push / pull / friction / inertia and name the switching trigger. Don’t lead, hypothesize, or pitch.
Make sense	One Customer Forces Story per interview; find the pattern; face the disconfirming evidence.
Commit	Escalate the ask until someone gives something up. A commitment is the evidence.