Run the pitches
A handful of real commitments beats a hundred 'that's interesting's. Pitch, count, and watch for the fear that kills the deal.
Your job: pitch the right people and count what they actually give up.
Help me plan my pitches Read `offer://current` and `segments://list`. Build a prospect outreach plan by channel for my early adopters, and draft a short, non-salesy message to book each pitch. claude mcp add --transport http leanspark https://leanspark.ai/mcp Connect first →
What you get back
Builds a prospect outreach plan across warm, cold, and new channels, then tracks every pitch — the outcome and the commitment, from verbal to deposit to signed to paid — so "interested" and "committed" never blur, and your live conversion rate is always against the 60% bar.
A prospect list and outreach plan, plus a running pitch tracker with your real conversion rate. You make the pitches; LEANSpark keeps the score.
Now you take the offer to real people. This is an experiment, not a launch — so treat it like one. The bar to aim for: at least ten pitches, a 60%+ conversion rate, and at least one commitment backed by money or a deposit. Pitch a mix of warm prospects who fit your early-adopter profile, a few cold ones to test your insights with fresh eyes, and a new channel or two so you start building a repeatable way to find customers.
A commitment is only evidence if it costs something. Escalate the ask up the ladder, and weigh each “yes” by what it cost:
The commitment ladder. A verbal yes is the floor. An email confirmation is more. A deposit is real money on the table. A signed agreement is real reputation. Paid in full is the top rung. “That’s really interesting” is not on the ladder at all — it costs nothing and means nothing.
The fear that actually kills the deal
When deals go cold, founders assume the problem wasn’t big enough. Sometimes. But analysis of millions of sales conversations found a bigger killer: fear of messing up beats fear of missing out. The prospect believes the problem is real and your solution is better — and stalls anyway, because if the switch goes wrong, their reputation, their job, their standing is what suffers.
Shrink the leap. You beat fear of messing up by making the first step small and safe: a 90-day pilot instead of a contract, one recommended path instead of a menu, concierge onboarding so they’re never alone, a real guarantee, and a frank acknowledgment of what’s personally at stake for them. Lower the mountain and they’ll take the step.