Design the offer
Maximize the dream and the proof; minimize the time and the effort. Anchor the price to what they already pay.
Your job: turn validated forces into an offer that compels a commitment.
Build my offer Read `offer://current` and `competitive://current` to anchor the price to the existing alternative. Draft a Mafia Offer pitch in four acts, then list the three most likely objections and how to disarm each before it's raised. claude mcp add --transport http leanspark https://leanspark.ai/mcp Connect first →
What you get back
Drafts your four-act Mafia Offer from the canvas and your interview forces — promise, demo, price anchored to the real alternative, and ask — scores it on the value equation, and surfaces the objections you'll hear before a real prospect raises them.
A drafted Mafia Offer — UVP, demo outline, price anchor, and ask — with the likely objections and how to disarm each. You take it to a real prospect.
A good offer is engineered, not improvised. The lever is the value equation: a customer feels value when the dream outcome and their belief they’ll reach it are high, and the time and effort to get there are low.
The value equation. Value rises when you increase the dream outcome and the perceived likelihood of reaching it, and decrease the time to value and the effort required. Every part of your offer pushes one of those four dials. If the offer feels weak, one dial is wrong.
You don’t have to invent the dials — they’re sitting in your interviews. The four customer forces map straight onto the offer:
- Push (what was broken) → name the problem and quantify the cost of staying. “Three hours a week on copy-paste is 150 hours a year.”
- Pull (what they wanted) → state the dream outcome in their words.
- Friction / anxiety (what they feared) → answer it with a guarantee. “Worried the migration fails? We’ll move your data ourselves, or your money back.”
- Inertia (the comfortable habit) → design the switch to cost them almost nothing.
Anchor the price to the real alternative
Price is not a number you pick — it’s a comparison you set. Before you name a price, name what they spend today on the existing alternative, and what that gets them. Then position yours against it. The customer should hear the price after they’ve felt the value, and measure it against a number you chose.
Make it a no-brainer. “Most people spend $X on the old way and still get the old outcome. We’ve shown you how to get a better one — so we priced this not at $X, but at this.” Pair the anchor with risk reversal: concierge onboarding, an easy out, a guarantee. You’re not discounting; you’re removing the reason to say no.
New to this? Each card gives you two ways to run it. Type the In LEANSpark line into the chat, or use the Via MCP prompt inside your own AI assistant. LEANSpark does the drafting and the scoring; the pitch to a real person stays yours.