Resources

Run your offer design on LEANSpark. Go deeper on the method.

Design your offer on LEANSpark

Assemble the evidence — job requirements extracted from your real interviews: hiring criteria, firing criteria, and the tolerated tradeoffs that hide your delighter.
Mix the cocktail — an evidence-backed feature mix, with every guess flagged as a guess.
Draft the five Ps — Problem and Promise written from prospect quotes, Proof matched to your stage, Product stripped to the minimum mechanism, Price anchored to the value.
Check the integration — the four checks and the aloud-read, so the page tells one story before you pitch it.
Hand off to the pitch — the finished 5P offer feeds straight into the Mafia Offer pitch generator from How to Sell Before You Build.

Design your offer at leanspark.ai.

How to Talk to Customers (No. 3 in this series) — the interviews this playbook spends. Do that one first.
How to Sell Before You Build (No. 5 in this series) — pitching the offer you just designed, and counting who commits.
Running Lean and The AI-Native Founder’s Playbook (No. 1) — where Solution Design sits in the journey from idea to traction.
The Demand Validation Playbook — the full course track behind this playbook.

P	What it is
Problem	Their situation, in their words, better than they can say it. 80–120 words.
Promise	The after-state: specific, measurable, time-bounded, resonant. 30–60 words.
Proof	Why it’s true for them, from you — mechanism first, pilots as they land.
Product	The minimum mechanism the Promise requires. Features on a leash.
Price	A fraction of the value, one clear anchor, uncomfortable to say aloud.