Stop Drowning in Metrics - Part 1 (The Big Picture)

Most founders wait until they have real numbers before they think about metrics. That's backwards. The Customer Factory is the model I use to know what "working" will even look like, before a single real number exists. Five stages, five numbers, derived from one target you set on day one, not month nine. This is Part 1 of a three-part series applying the Customer Factory at every stage of the business: today, the big picture, at the plausible stage, where all you have is an idea and a target. Part 2 applies it to your mafia offer, once commitments start landing. Part 3 applies it after your MVP launches, to what keeps customers around. I'll show you the five metrics, how to derive them from a single target before you have any real data, and the mistake that costs founders a year: waiting until you have real numbers to decide which ones matter. $25 ticket includes a 30-day Validate Pro trial.