Should I Build It?

“Can I build it?” isn’t the question anymore — AI answers that in a weekend. The one that decides whether you waste the next six months is: should you?

The only honest answer lives in real demand — not an opinion you collect, but a force you detect in a real conversation about what a customer actually does today.

A working session: 90 minutes of teaching and live demo, then 30 minutes of Q&A. We pick up where Is My Idea Worth Pursuing? left off — you have a Canvas Bet; now we test whether there is real pull behind it.

What we’ll cover:

• The whole demand-validation map — problem interviews, Customer Forces, and Insights, and the move that matters first.
• How to run a problem interview that works — and why “what did you do” beats “what would you do.”
• Live demo of the Customer Forces Dojo — the new trainer that teaches your ear to catch the four forces.
• The payoff: interview analysis to Insights — the switching triggers and demand signal, surfaced before you build.

$25 — includes a 30-day Validate Pro trial, so you can run your own interviews right after. Subscribers: included, register free.

Thursday, July 9, 2026 · 10:00 AM–12:00 PM Central · live on Zoom.