Sell Before You Build

You found real demand. Now comes the part most founders skip: asking for money before the product exists.

Interest is easy. Commitment is evidence. Nothing speaks clearer than a sale, and you don’t need a finished product to make one. You need an offer worth saying yes to.

A working session: 90 minutes of teaching and live demo, then 30 minutes of Q&A. We pick up where Should I Build It? left off. You detected demand in real conversations; now we turn that demand into commitments.

What we’ll cover:

• The offer, assembled: turning your Customer Forces insights into a mafia offer your early adopters can’t refuse.
• The pitch that closes: a simple 4-act structure, and how to test your price without flinching.
• Live demo of LEANSpark’s pitch assessment: grade your pitch before a customer ever hears it.
• Closing mechanics: from verbal commitment to advance payment, and what a “maybe” is really telling you.

$25, includes a 30-day Validate Pro trial so you can assemble and pitch your own offer right after. Subscribers: included, register free.

Wednesday, July 22, 2026 · 10:00 AM–12:00 PM Central · live on Zoom.