What is Continuous Innovation?
As products have gone from being delivered in a box to being delivered over the Internet, there’s been a **dramatic shift in how customers consume, demand, and interact with products.**
February 3, 2026
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Continuous Innovation
Getting to Product/Market Fit is not a single event — it is a systematic process of running experiments, measuring traction, and iterating. These articles cover the frameworks and habits that make innovation repeatable.
20 articles · 12 videos September 7, 2024
A 3x3x3 Perspective for getting your Vision, Strategy, and Product aligned
I’m sure you’ve run into Simon Sinek’s TED talk on the Golden Circle, where he made a case for how great leaders communicate differently — leading first with their **why** (or purpose), then descri...
September 7, 2024
How to Systematically Prioritize and Tackle the Riskiest Assumptions in Your Business Model
When launching a new product under extreme uncertainty, it’s critical to prioritize tackling your riskiest assumptions first. While a simple enough concept to grasp, it’s ironically quite challengi...
September 7, 2024
The 10x Product Launch
You’ve painstakingly defined and built an MVP through 100+ customer interviews. You’ve collected thousands of emails from potential prospects through a teaser page. You’re ready to launch. But…
September 7, 2024
The 7 Habits for Running Highly Effective Startup Experiments
Lean Thinking, which heavily influenced the Lean Startup, has a deliberate step before the Build step. That step is Planning. In our exuberance for action, we often don’t spend the requisite time p...
September 7, 2024
The Art of the Scientist
After the introduction of the scientific method, there was a marked increase in the pace of breakthrough discoveries. Both science and entrepreneurship operate under conditions of extreme uncertain...
September 7, 2024
The GOLEAN Framework for Growth
GOLEAN? No, this isn’t some blatant battle cry for _going lean._ It’s a mnemonic for a growth framework I created for my last book: Scaling Lean — one that draws heavily on lean startup principles ...
September 7, 2024
The Power of a Good Strategy
When Mark Zuckerberg started Facebook in 2004, he wasn’t the first to build a social networking platform. There were dozens of other social networking platforms before him — many with millions of d...
September 7, 2024
Uncovering the Right Minimum Feature Set for Your Minimum Valuable Product (MVP)
Contrary to popular belief, an MVP (Minimum **Valuable** Product) is not a quick and dirty solution you throw over the fence at customers. It has to deliver **value** right out of the gate.
September 7, 2024
VRMotion — An Invention to Innovation Case-study
It was almost 8:45 am as we pulled into the Birrfeld airstrip just outside Zurich, Switzerland. I was meeting Fabian Riesen (Fabi), who had casually offered to take me flying over the Swiss Alps th...
September 7, 2024
What is a Job-To-Be-Done (JTBD)
You’ve probably run into the jobs-to-be-done framework/theory. I did several years ago when I first stumbled into the [Milkshake Study](https://www.youtube.com/watch?v=sfGtw2C95Ms&ref=blog.leanstac...
September 7, 2024
What is a Minimum Viable Product (MVP)
A minimum Viable Product means different things to different people so let's start with a definition.
May 31, 2024
Bootstrapping + Lean Startup = Low-burn Startup
While bootstrapping provides a strategic roadmap for achieving sustainability through customer funding (i.e., charging customers), lean startups provide a more tactical approach to achieving those ...
May 31, 2024
How to Systematically Uncover Big Problems Worth Solving
Like a good magic trick, most big ideas seem obvious in hindsight because they solved a customer struggle (or problem), that was seemingly sitting in plain view. The challenge is that we live our l...
May 31, 2024
“Lean Startup, Business Model Design, or Design Thinking?” is the Wrong Question
You don’t get a gold star for the following process but for achieving results — specifically, business model results.
May 31, 2024
Stop Trying To Validate Problems
When asked to do the smallest thing to learn from customers, the first instinct of many founders is to run a survey.
May 31, 2024
The Art of Experiment Design
You run an experiment every time you release a new feature, run a marketing campaign or try a new sales method.
May 19, 2024
A Systematic Roadmap to Product/Market Fit
Getting to product/market fit is considered the most significant milestone for a startup. This is often described as the inflection point in the hockey-stick curve when traction takes off.
May 19, 2024
The Customer Factory
All businesses, irrespective of business model type (b2b, b2c, digital, hardware, services, etc.), share a common universal goal: