100X Founder · 2-Part Deep Dive · Part 2 Live Thursday, June 11
The Live Rebuild: Landing Pages with AI
I rebuild the leanspark.ai homepage on stage. One full PDCA cycle, end-to-end, in real time. Live audit. AI-assisted draft, in voice. Measurement frame with real numbers on screen. Part 2 (Thursday, June 11) is the dogfood. Part 1 (Thursday, May 28) is the strategy that earns it — one $25 ticket gets you both.
Live, 2 hours. No mock-ups. No slides where there should be live work. A real homepage with real numbers, taken through the loop in front of you.
Taught by Ash Maurya — creator of Lean Canvas, author of Running Lean + Scaling Lean, founder of LEANSTACK.
Most teachers of landing pages teach landing pages on someone else's page.
On Thursday, June 11 I'm doing it on mine. The leanspark.ai homepage on screen. Audited live against the conversion brief. Drafted live with AI — once generic, once on voice. Measured live against the 5-metric stack. The same loop the framework prescribes, run on my own asset, with my own numbers, in front of you.
Part 1 (Thursday, May 28) set up the framework — the loop, the brief, the measurement frame. Part 2 is the dogfood. Same ticket. Same series. Both live.
What's covered
One full PDCA cycle on a real homepage. Live.
Part 2 — Thursday, June 11 · Live, 10 AM CT
The Live Rebuild
leanspark.ai through one full PDCA cycle, on stage, end-to-end. Three live segments. No mock-ups.
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PLAN — live audit + brief
The current leanspark.ai homepage on screen. Audited out loud against the 5-question conversion brief from Part 1. What survives. What doesn't. The room picked. The new conversion hypothesis written live, on screen, in front of you.
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DO — AI-assisted draft, in voice
Two passes side by side. Pass 1: generic AI prompt. The hero falls out, and it's fine. Generic. Pass 2: the same prompt loaded with the voice profile, validated segment, and offer hypothesis. The hero falls out on voice. The gap between Pass 1 and Pass 2 is the entire point of this session. Then the full page — problem framing, promise + mechanism, proof, FAQ, single CTA — wired up with UTM, on a real URL.
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CHECK + ACT — the loop in practice
The 5-metric stack walked through with real leanspark.ai numbers on screen — above-the-fold dwell, scroll depth, CTA click, qualified signup. What each tells you. What each lies about. UTM discipline live. One-variable-per-cycle. The kill / iterate / scale decision tree. The "lying to yourself" failure mode — when the dashboard shows green but the page is doing nothing.
Plus: more at the close.
A few extra reveals land at the close of Part 2 that I'm not pre-announcing in promo. If you're showing up for the rebuild, you'll see them when everyone else does.
Part 1 — Thursday, May 28 · Live, 10 AM CT · included in your ticket
The Strategy
The framework that earns the rebuild. Six beats. The loop, the brief, the measurement frame. Same ticket.
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The 4 AI-on-landing-pages pitfalls
Generic voice, generic structure, generic proof, generic CTA. Why the same AI tool drafts a page that converts for one founder and dies for another.
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The landing page as a PDCA artifact
Plan → Do → Check → Act. Most landing-page work is Do-only, which is why it doesn't compound. The page that converts is the page that's been through the loop.
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Three Rooms on one page
Tien Tzuo's Three Rooms (worldview / stakes / path) applied to landing pages. How to pick the room this page is for, and write only to that one.
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The 5-question conversion brief
The deliverable. Who it's for, what problem they're here to solve, what promise the page makes, what proof makes the promise believable, what the single CTA is. You leave with the printable — the same brief I'll use live on stage two weeks later.
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The measurement frame + cadence math
The 5-metric stack, UTM discipline, one-variable-per-cycle, the kill / iterate / scale decision tree. Plus three cadences by page type — weekly for net-new, monthly for established, daily for campaign windows.
Part 1 closes with the Monday-morning action and a tease for the live rebuild — so you walk into Part 2 with the framework already in your head.
Part 1 set up the framework. Part 2 is the dogfood.
Each part earns its own headline. The strategy is a 2-hour session. A live rebuild with real measurement is a 2-hour session. Trying to fit both in one slot starves both — and the live rebuild only works if the audience walked in with the framework already in their head. Splitting also buys Part 2 proper prep: baseline numbers captured before promo, variants staged, measurement plumbing tested in advance. That's what makes the live work real instead of theater.
Your ticket
$25 buys both live sessions — plus a 30-day LEANSpark trial.
Both live sessions with me + LEANSpark access between them, all from one ticket. Trial auto-cancels at 30 days — no surprise charges, ever. (Trial is first-time only.)
Already on a paid LEANSpark plan? Both deep dives are included — just sign in and RSVP from your Live Sessions page. No ticket needed.
Taught by
Ash Maurya
Creator of Lean Canvas. Author of Running Lean and Scaling Lean. Founder of LEANSTACK and LEANFoundry. On Thursday, June 11 I rebuild my own homepage live, on stage, with my own numbers — the same loop I'll teach you in Part 1, run on the asset that pays for the rest of the business.
Common questions
Before you click buy.
Is the homepage rebuild actually real?
Yes. The current leanspark.ai homepage on screen. Audited live. New variant drafted live. UTM-wired. Measured against real baseline numbers captured before promo. If you've sat through a session where the "live demo" was a pre-built slide, this is the opposite of that — the work happens in the slot you're watching.
What counts as a successful PDCA cycle on stage?
A signed-off conversion hypothesis, a drafted variant in voice, a wired-up UTM, and a measurement plan that names the kill / iterate / scale conditions before the page goes live. The PDCA cycle doesn't conclude with a conversion lift — that's the next cycle. It concludes with a loop that's now repeatable on any page in your funnel.
Why two parts instead of one?
Because the strategy and the rebuild solve different problems, and skipping the strategy means the rebuild doesn't compound. Part 1 teaches you the loop, the brief, and the measurement frame. Part 2 runs that loop on a real homepage, end-to-end, on stage. Try to skip Part 1 and you're watching me do work you can't replicate. Show up for both and the framework becomes muscle.
What if I miss Part 1?
You'll still get Part 1's recording in your dashboard within 24 hours of the live session, plus the 5-question brief printable. I'll also recap the framework in the first five minutes of Part 2 so the rebuild lands even if you only see it on tape. The order to watch is still Part 1 → Part 2.
What if I can't make Part 2 live?
Buy the ticket anyway — Part 2's recording lands in your dashboard within 48 hours. Live attendance is encouraged because the Q&A and on-stage decisions only happen once, but you won't miss the substance.
Will both sessions be available as recordings?
Yes. Part 1's recording lands in your dashboard within 24 hours of the live session. Part 2's lands within 48 hours. You keep them for the duration of your trial (and beyond if you stay on a paid plan).
Do I need a LEANSpark account first?
No. Submit name + email at checkout — we'll create your account and email you a set-password link with your trial activation note.
Is the 30-day trial automatic?
Yes. Card on file, no charge — trial auto-cancels at 30 days unless you decide to keep your subscription. The trial is one-time per account. The trial window covers both sessions plus another two weeks to apply what you learn on your own page.
What's included in the LEANSpark trial?
Full $50/month access — the credit allowance you need to actually run a PDCA loop on your own landing page, not just look around. Auto-cancels at the end of 30 days unless you decide to keep your subscription.
Can I get a refund?
If something goes wrong with either session, yes — reply to your confirmation email and Ash sorts it personally.
Part 2 is live Thursday, June 11.
Part 2 live, 10 AM CT — the leanspark.ai rebuild. Part 1 live Thursday, May 28, 10 AM CT — the strategy that earns it. Both recordings included. Plus a 30-day LEANSpark trial.
Get my ticket — $25 →