100X Founder · 2-Part Deep Dive · Part 1 Live Thursday, May 28
Building High-Converting Landing Pages with AI
A 2-part live series. Part 1 (Thursday, May 28) is the strategy — the PDCA loop applied to landing pages, the 5-question conversion brief, Three Rooms on one page, and the measurement frame that separates signal from vanity. Part 2 (Thursday, June 11) is the live rebuild — one full PDCA cycle on the leanspark.ai homepage, on stage, in real time. One $25 ticket gets you both.
Live, 2 hours each. No theory for theory's sake. No fabricated case studies. Show up for the framework, then watch it run on a real homepage.
Taught by Ash Maurya — creator of Lean Canvas, author of Running Lean + Scaling Lean, founder of LEANSTACK.
The landing page is the most-leveraged, least-PDCA'd asset in most founders' funnels.
Founders will spend six weeks tuning a hook on Twitter and zero weeks on the page the hook points to. AI made the page easier to draft. It also made the page easier to draft badly — generic voice, generic structure, generic CTA, structurally identical to every other AI-drafted page on the internet.
I'm doing this in two parts. Strategy first, rebuild second. Part 1 (Thursday, May 28) is the framework — the loop, the brief, the measurement frame. Part 2 (Thursday, June 11) is the dogfood — I take the leanspark.ai homepage through one full PDCA cycle on stage. Real page. Real numbers.
What's covered
Strategy first. Then the rebuild.
Part 1 — Thursday, May 28 · Live, 10 AM CT
The Strategy
The framework. Six beats. Q&A interleaved. You leave with a brief you can run Monday morning.
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The 4 AI-on-landing-pages pitfalls
Generic voice, generic structure, generic proof, generic CTA. Why the same AI tool drafts a page that converts for one founder and dies for another — and what the difference actually is.
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The landing page as a PDCA artifact
Plan → Do → Check → Act. Most landing-page work is Do-only, which is why it doesn't compound. The page that converts is the page that's been through the loop a few times.
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Three Rooms on one page
Tien Tzuo's Three Rooms (worldview / stakes / path) applied to landing pages. The mistake of trying to convert all three rooms at once. How to pick the room this page is for, and write only to that one.
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The 5-question conversion brief
The deliverable. A landing-page brief isn't "write me a hero." It's a conversion hypothesis: who it's for, what problem they're here to solve, what promise the page makes, what proof makes the promise believable, what the single CTA is. You leave with the printable.
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The measurement frame
The 5-metric stack — sessions, above-the-fold dwell, scroll depth, CTA click, qualified signup. What each tells you. What each lies about. UTM discipline. The one-variable-per-cycle rule. The kill / iterate / scale decision tree.
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Cadence math
Three cadences by page type: net-new pages get a weekly loop for the first four weeks; established pages (homepage, pricing) get a monthly loop with one variable per cycle; campaign pages run daily during the window and freeze after. The calendar block is smaller than founders think.
Part 1 closes with the Monday-morning action and a tease for the live rebuild — so you walk into Part 2 with the framework already in your head.
Part 2 — Thursday, June 11 · Live, 10 AM CT · included in your ticket
The Live Rebuild
I take the leanspark.ai homepage through one full PDCA cycle, on stage, end-to-end. No mock-ups. No slides where there should be live work.
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PLAN — live audit + brief
The current homepage on screen. Audited out loud against the 5-question brief from Part 1. What survives. What doesn't. The room picked, the new conversion hypothesis written live.
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DO — AI-assisted draft, in voice
Two passes side by side. Pass 1: generic AI prompt — the hero falls out, and it's fine. Generic. Pass 2: the same prompt loaded with a voice profile, validated segment, and offer hypothesis. The hero falls out on voice. The gap between Pass 1 and Pass 2 is the entire point. Then the full page — problem, promise, proof, CTA — wired up with UTM.
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CHECK + ACT — the loop in practice
The 5-metric stack walked through live. UTM discipline. One-variable-per-cycle. The kill / iterate / scale decision tree. The "lying to yourself" failure mode — when the dashboard shows green but the page is doing nothing.
Plus: more at the close.
A few extra reveals land at the close of Part 2 that I'm not pre-announcing in promo. If you're showing up for the rebuild, you'll see them when everyone else does.
Why split it into two?
Because each part earns its own headline. Strategy is a 2-hour session. A live rebuild with real measurement is a 2-hour session. Trying to fit both in one slot starves both. Splitting the series also buys Part 2 proper prep — baseline numbers captured, variants staged, measurement plumbing tested in advance. That's what makes the live work real instead of theater.
Your ticket
$25 buys both live sessions — plus a 30-day LEANSpark trial.
Both live sessions with me + LEANSpark access between them, all from one ticket. Trial auto-cancels at 30 days — no surprise charges, ever. (Trial is first-time only.)
Already on a paid LEANSpark plan? Both deep dives are included — just sign in and RSVP from your Live Sessions page. No ticket needed.
Taught by
Ash Maurya
Creator of Lean Canvas. Author of Running Lean and Scaling Lean. Founder of LEANSTACK and LEANFoundry. The landing-page framework you'll learn is the same one used to ship leanspark.ai — which is the page I'll rebuild live in front of you on Thursday, June 11.
Common questions
Before you click buy.
Why two parts instead of one?
Because the strategy and the rebuild solve different problems, and skipping the strategy means the rebuild doesn't compound. Part 1 teaches you the loop, the brief, and the measurement frame. Part 2 runs that loop on a real homepage, end-to-end, on stage. Try to skip Part 1 and you're watching me do work you can't replicate. Show up for both and the framework becomes muscle.
What if I can only make Part 1?
You'll still walk out with the framework, the 5-question brief, and the measurement frame — enough to run a loop on your own page Monday morning. And Part 2's recording lands in your dashboard within 48 hours of the live session, so you can watch the rebuild on tape.
What if I can't make Part 2 live?
Buy the ticket anyway — Part 2's recording lands in your dashboard within 48 hours. Live attendance is encouraged because the Q&A and on-stage decisions only happen once, but you won't miss the substance.
Will both sessions be available as recordings?
Yes. Part 1's recording lands in your dashboard within 24 hours of the live session. Part 2's lands within 48 hours. You keep them for the duration of your trial (and beyond if you stay on a paid plan).
Do I need a LEANSpark account first?
No. Submit name + email at checkout — we'll create your account and email you a set-password link with your trial activation note.
Is the 30-day trial automatic?
Yes. Card on file, no charge — trial auto-cancels at 30 days unless you decide to keep your subscription. The trial is one-time per account. The trial window covers both sessions plus another two weeks to apply what you learn.
What's included in the LEANSpark trial?
Full $50/month access — the credit allowance you need to actually run a PDCA loop on your own landing page, not just look around. Auto-cancels at the end of 30 days unless you decide to keep your subscription.
Can I get a refund?
If something goes wrong with either session, yes — reply to your confirmation email and Ash sorts it personally.
Part 1 is live Thursday, May 28.
Part 1 live, 10 AM CT. Part 2 live Thursday, June 11, 10 AM CT. Both recordings included. Plus a 30-day LEANSpark trial.
Get my ticket — $25 →