Business Model Design

1

Welcome

Free

Module Introduction 1 lesson · 7 min

What You Can Expect 3 lessons · 9 min

2

Business Models

Module Introduction 1 lesson · 11 min

Testing Business Models 2 lessons · 13 min

Stress Testing Business Models 2 lessons · 10 min

3

Defining Mission

Module Introduction 1 lesson · 3 min

Ballparking Your Destination 3 lessons · 22 min

5

Distilling Clarity

Module Introduction 1 lesson · 2 min

Documenting Your Plan A 3 lessons · 15 min

Clarifying Your Business Model 2 lessons · 9 min

3 Business Model Archetypes 4 lessons · 23 min

Creating Clearer Business Model Variants 4 lessons · 7 min

6

Intensifying Desirability

Module Introduction 1 lesson · 1 min

Defining Better 3 lessons · 29 min

Crafting A Difference That Matters 4 lessons · 12 min

3 Strategies For Crafting A 3x 10x Uvp 3 lessons · 7 min

Examples Of Axes Of Better 3 lessons · 2 min

Stress Testing Desirability 1 lesson · 1 min

7

Evaluating Viability

Module Introduction 1 lesson · 2 min

Is Your Idea Worth Pursuing 3 lessons · 10 min

The Rapid Viability Test 5 lessons · 22 min

Fixing Viability 7 lessons · 17 min

Stress Testing Viability 1 lesson · 3 min

8

Assessing Feasibility

Module Introduction 1 lesson · 1 min

Assessing Business Model Feasibility 2 lessons · 5 min

Charting A Roadmap 2 lessons · 3 min

Formulating A Gtm Strategy 8 lessons · 25 min

Stress Testing Feasibility 1 lesson · 0 min

10

Fortifying Defensibility

Module Introduction 1 lesson · 1 min

Defining Real Unfair Advantages 5 lessons · 13 min

7 Sources Of Real Unfair Advantages 8 lessons · 20 min

Whats Your Unfair Advantage Story 1 lesson · 0 min

11

Synchronizing Timing

Module Introduction 1 lesson · 3 min

The 3 Key Ingredients To Timing 3 lessons · 5 min

Putting The Ingredients Together 3 lessons · 13 min

Stress Testing Timing 1 lesson · 1 min

12

Pitching

Module Introduction 1 lesson · 2 min

Getting Others To See What You See 4 lessons · 10 min

The Different Worldviews Of A Startup 4 lessons · 13 min

4 Foundational Pitches 1 lesson · 1 min

1 Hook Anyone With An Elevator Story Pitch 4 lessons · 10 min

2 Secure Buy In With A Business Model Story Pitch 5 lessons · 20 min

3 Boost Credibility With A Founder Story Pitch 4 lessons · 8 min

4 Acquire Customers With A Mafia Offer Pitch 3 lessons · 12 min

14

Conclusion

Main Content 4 lessons · 6 min